In accordance with the policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain is registered with must be valid and accurate at all times. What’s more, this information is publicly visible on WHOIS lookup web sites and while this may be OK for corporations, it may not be very convenient for individuals, since anyone can see their names and their personal postal and email addresses, particularly in times when identity fraud isn’t that infrequent. Because of this, registrar companies have come up with a service that hides the details of their customers without changing them. The service is referred to as Whois Privacy Protection. If it’s enabled, people will see the details of the registrar company, not the domain owner’s, if they perform a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain extensions, but it is still impossible to conceal your info with certain country-code ones.